Monday, June 29, 2009

Toy Season Is Here, Sort Of

You may not know it, but you're in the midst of the big toy season for 2009 already.

The big Holiday Aisle Resets are going to start pretty soon-- as such, lots of new toys are already hitting some stores. Target's resets should be coming up in July/August, and Wal-Mart... is Wal-Mart. Nobody knows how the Hell they function, other than new stuff seems to magically appear on pegs from time to time. Hasbro is shipping out scores of new Star Wars merch, Playmobil's about due for some new shipments any day now, LEGO has a ton of recent new Agents and Star Wars releases, it's good times.

It's also clearance season, depending on where you shop. You might be able to snag some good bargains as stores drop dead weight-- so yeah, you're on your own there. As an added bonus to all these new toy shipments, Comic-Con is in July, which basically means everything you could possibly want to have announced, minus most of your wildest fantasies, will be previewed in San Diego shortly. I'll be going with my corporate overlords at Entertainment Earth to report for their blog and podcast, as well as on and as always.

The next big line to drop is G.I. Joe: The Rise of Cobra, which will be this coming weekend. In that line, the biggest toy will be The Pit playset, which I got a glimpse at in New York for Toy Fair. It's huge. Hasbro has suddenly found religion when it came to $100+ SKUs after the success of the Butterscotch Pony and, I can only assume, the AT-TE and huge Millennium Falcon probably helped.

The other giant mofo out of Hasbro this year is Constructicon Devastator, a $100-$150 gift set with six vehicles which become limbs of the large mega-bot. Interestingly, each limb cannot become an individual robot. Even more interestingly, Hasbro and Takara-Tomy are releasing a miniature 7-piece Devastator which features all robots with individualized robot modes in addition to the vehicle and combined mode. Don't say I didn't warn you.

Oh, and I'll be seeing Aziz Ansari tape his next special this week, or at least I got tickets. Watch Comedy Is Dead for more on that unless there's some wacky gag order.

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